The North Face

Industry: Outdoor recreation
Project: Special event
Problem: The MTN MIX™ festival’s branding needed a refresh to fully encapsulate what the event was all about.
Solution: Elevate the festival’s look and messaging to make it feel truly iconic.
My role: I crafted a new tagline for the event and provided copy for digital and print assets.
The impact: The campaign helped bring in over 36,000 skier visits and 8 million event impressions.