Instacart Ultrafast

Industry: Tech
Project: Integrated marketing for Ultrafast
Problem: We had a new service—delivery in as fast as 15 minutes. We couldn’t legally say 15 minutes, so how could we show the speed and convenience of this offering?
Solution: Cart it in minutes. Easy and to-the-point. And since we were launching this new service in Chicago, we highlighted situations that Chicagolanders would understand.
Impact: Ultrafast ended up being scrapped. People love fast delivery, but 15 minutes was so fast, it was hard for Instacart to keep up.

Paid social

Direct mailers

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Mobile UAC

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Creative Directors: Philip Lowe and Taylor Erin
Designers: Emily Lin and Monica Galvan
Copywriter: Hey, it’s me!

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