Instacart+ relaunch

In mid-2022, Instacart Express relaunched as Instacart+. I worked on mobile UAC, RDA, and CRM projects as part of the relaunch campaign.

We focused on promoting the key benefits of Instacart+, including a brand new family accounts feature.

Industry: Tech
Project: Launch the new premium Instacart membership—Instacart+
Problem: We needed to tell the world about why Instacart+ was worth it
Solution: Highlight all the cool perks that Instacart+ gives you
Impact: Lots of new members